Trump and Brexit: responding to uncertain times

By James Hunt, Managing Partner

The election of Donald Trump, hot on the heels of the Brexit vote, highlights the need for businesses and industries to respond to uncertain times by actively managing their political interests.

Our UK Public Affairs experts are, predictably enough, currently engaged in a number of areas where the lack of clarity caused by Brexit, presents threats, but also opportunities. The vaping industry, fast growing but hardly a dominant sector of commerce, is a good example of both the sheer weight of work that the British Government will need to manage over the next two years, and how advantages might be created by judicious use of political engagement.

Vapers supported Brexit enthusiastically, because they hoped the UK would exempt e-cigarettes from tobacco regulation the minute it was free to create its own regulatory regime. But faced with the huge Brexit workload, how to persuade HMG to make vaping a priority? Aspect’s UK PA team is currently working to raise the profile of vaping as a key public health issue – and to get it higher up the UK political agenda.

We are doing the same for our clients in the mining sector.  Aspect has run the UK All-Party Parliamentary Group International Mining for many years, with the focus now turning to how a post-Brexit Britain can seize more opportunities across the global mining industry.  Working closely with the new Department for International Trade, we are helping British companies seek out new markets.

If you would like us to help you critically examine the risks and opportunities that Brexit presents for your company or sector in the UK, please contact our Head of UK Public Affairs, Jeff Townsend. Together with our US partners, we can also do the same for you if the wider post-Trump uncertainties are creating turbulence in the United States or your international business.  If you would like to know more about Aspect’s strategic communications and public affairs work in Europe or further afield, do contact me without delay.

James Hunt
Managing Partner


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